This morning at 12:48am, I fell even more in love with Ricky Hussmann.
Ricky was seconds from sleep, I was miles from it, as per usual, when I got a new business idea.
This is not a unique occurrence by any means. Entrepreneurial ideas come to me as quickly and as often as sneezes do to a supremely unfortunate cartoon bee. And I act on them as often as a--well, as often as a bride to be with two full time jobs and a penchant for long showers. But Ricky always takes each idea as seriously as the first one he heard. He believes in them and wants them to become reality as much as I do. He takes note of the underlying passions and desires, provides feedback and always suggests “thought exercises” to really work through the nooks and crannies of the idea.
When I get these ideas, my mind moves so fast I can hardly make sense as I try communicating them to Ricky. Words tumble out of my mouth as my hands flit around the air in front of me. I feel glittery, vibrant. Oftentimes, the ideas come while we’re in the car, or on a walk or watching TV, and I talk and talk and talk while Ricky intently listens.
This one hit at 12:48am, when my poor fiance’s eyelids were drooping like next-day party streamers. But I can’t help the outpouring of words when these ideas hit. The fire I feel when I get them is so addictive, and if I don’t tell someone the idea, that fire fades. So I talk, and talk.
Not only did this saint of a man listen to my new idea despite the hour, but he sat up in bed so that he would not fall asleep while I share the puzzle pieces of the idea with him. He perked up a little as I talked and went through his usual series of questions to lightly test the bones of the idea.
"Is this something you see yourself doing for 5, 10, or 20 years?"
"How many employees would you ideally have?"
"Where would you like this idea to manifest?"
He even suggested his trademark “thought exercise” to ponder while I stretch the muscles of the idea.
Thanks to Ricky's reliable validation of all the ideas I've spewed at him over the last five years, I arrived at a realization in the first couple hours of this day.
When I flip through the pages of my journals, scroll through my Google Keep notes, think back to conversations with Ricky, nearly every idea had one thing in common.
It was a brick & mortar business.
It was a charming shop on a busy little street with an inviting sign and even more inviting staff. It was bright walls and wooden floors, exposed shelves holding products & ideas that mean something to people. It was a place to go each morning, to start the music and turn on the lights, coffee in hand. It was a place where I'd greet my customers with exuberance and gratefulness that I get to be a part of their day. It was special events that locals would be excited to attend. It was a place I could bring my babies to work. It was a place my babies would someday work.
I've had this dream for a long time now, and I have kept shutting it down.
This town's too small.
The start up cost is too high.
It would take so long to grow.
But now that I have started a business, I see that truly anything is possible. More than that,
I CAN DO ANYTHING.
So stay tuned, friends. It might not be for years, but one day I will have that shop on that street with those walls and those floors, and I can't wait to see you there.